Alexandria, VA, March 17, 2016 – The American Society of Travel Agents (ASTA) commends Marriott for offering new rates designed to reward loyalty members who not only book through Marriott channels, but also through "select corporate accounts and travel agent partners," as announced on March 11.
In marketing the new program, which goes into effect April 11, Marriott International will offer discounted room rates and other member-only perks such as loyalty points and free WI-FI across its portfolio of brands.
ASTA has been vocal about supplier incentives that do not take into account the value travel agencies bring to suppliers and their customers. "We applaud Marriott for including partner agents in its most recent campaign," said ASTA President and CEO Zane Kerby.
ASTA formed a Hotel Distribution Advisory Committee several months ago to study the implications of emerging hotel policies. ASTA will continue to draw insight from this committee.
ASTA (American Society of Travel Agents) members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally based members, it is the leading global advocate for travel agents, the travel industry and the traveling public. ASTA’s history of travel industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information, visit ASTA.org.
ASTA’s sister association, The National Association of Career Travel Agents, represents a professional community of independent travel agents ready to assist the traveling public.