Chapter 9 -The challenges with fees faced by frontline travel agents are real. With potentially years of practice and habits (good and bad) developed selling travel without fees, there can be a legacy to overcome. Also, there is a tremendous responsibility placed upon the shoulders of frontline agents. They are personally responsible for the delivery of the value for which fees are designed. The burden of that responsibility is not taken lightly and it is with great respect and admiration that this chapter is offered.
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