Chapter 8 -One of the most essential and fundamental business concepts is that of the value proposition. Your value proposition is basically the answer to the question: “what I am getting for my money?” Of course your clients are getting a cruise or a tour or an airline ticket, but those are all from a supplier. What are they getting from YOU? If a client is paying YOU a fee, they will logically expect to get something from YOU for the fees paid to YOU. What is THAT value proposition?
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